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While the Ads Are Still Running
From Cigarette ads to warning labels; Cybersecurity's Next Phase Written by: Boyd J. Levitt 12/15/2025 Imagine this... It’s the late 1950s. The air smells like cologne and tobacco. Men in pressed suits lean against chrome-lined cars. A radio hums somewhere nearby. Cigarette smoke hangs in the sunlight like it belongs there. No warnings. No labels. Zero urgency. A man laughs, taps the ash from his cigarette, takes one more drag, and collapses in front of you. The cigarette sli
Boyd Levitt
Dec 15, 20255 min read


Leadership Is Not A Title - It's the Weight You Choose to Carry.
Written By: Boyd J. Levitt 12/08/2025 Most people treat a new title the way kids treat a superhero cape: suddenly they believe gravity no longer applies and everyone else should applaud when they enter the room. But leadership doesn’t work like that. A title doesn’t lift you above the team, rather, it drops you straight into the responsibility of actually leading one. In today’s rapidly evolving corporate landscape, one truth remains unchanged: Leadership is not defined by au
Boyd Levitt
Dec 8, 20253 min read


The Problem with Crowning Champions: Building Cultures Where Everyone Wins
Written By : Boyd Levitt November 11th, 2025 “If your team has to compete with each other to win, you’ve already lost.” We love a good competition. Sales leaders especially. There is something thrilling about the idea of two reps stepping into the metaphorical arena, sleeves rolled up, scripts sharpened, and the leaderboard glowing like a scoreboard in the dark. It feels bold. It feels cinematic. It feels like leadership. But here’s the quieter truth: if every win requires s
Boyd Levitt
Nov 11, 20257 min read


Salespeople Don't Fail at Closing - They Fail at Discovery.
Written By: Boyd Levitt November 3rd, 2025 "There is a 'road map' if you will, you just have to listen to know where to go" If sales had a crime scene, most reps would be caught red-handed — standing over the body of a deal they accidentally killed during discovery. Not because they meant to, but because they were in such a hurry to close that they forgot to connect first. They raced through the questions, skipped the listening part, and treated “pain points” like bullet p
Boyd Levitt
Nov 3, 20255 min read


Why Failure is a Better Teacher than Success will ever be.
Written by: Boyd Levitt October 28th, 2025 “Failure isn’t the opposite of success. It’s the process of it.” Okay... Okay let's cut to it exactly — no one wakes up in the morning saying, “You know what I could use today? A good solid failure.” We chase success like its caffeine — and when it finally kicks in, we feel unstoppable… for about 15 minutes. Then something goes wrong — a deal falls through, a plan flops, someone forgets to unmute themselves on Zoom while sighing loud
Boyd Levitt
Oct 28, 20253 min read


Are Leaders Missing the Point? The case for Empathy & Clarity in Modern Leadership.
Written By: Boyd Levitt October 24th, 2025 "The Peace I found, started with the hard questions, I was not ready to hear the answers to" Are Leaders Missing the Point? The Case for Empathy and Clarity in Modern Leadership I know, I know... Leadership advice these days sounds like bad dating advice. "Be assertive, but empathetic. ”Set boundaries but stay approachable.” Hit your KPIs, but don’t forget work-life balance.” No wonder so many leaders are confused. Half the time, you
Boyd Levitt
Oct 24, 20253 min read
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